Magners - Tinster

Magners IRISH CIDER had 10 free tickets to give away for 2016′s Laneway Music Festival.

and we had a rather UNUSUAL way for fans to win them.

A small online campaign that taught me how to hustle for a budget less than S$9000 (£5233.25 / U.S$6359.98).​​​​​​​

Here’s the campaign Journey.

First, We put out a launch video to a fictional dating app for hipsters called…Tinster.

Think of it as tinder for hipsters.

it’s best we stick to the results of the campaign, and not the blind dates we set couples on.

45% above target I’m told

2016 - Shortlist - Creative Circle Awards / Mumbrella Awards / Marketing Excellence Awards